by Beth Kanter

 

When I started my blog in 2003, only a handful of nonprofit techies were experimenting with the social media. As Marnie Webb from TechSoup Global recalls, "The throw away line was social media wasn’t for organizations but people who wanted to share what their cats ate for breakfast.”

Six years later, the landscape has changed. Organizations are flocking to the social web, although most in the last two years. Non-profit organizations that have embraced social media with a "listen, fail informatively, and evolve approach” are seeing results.

Social media is beginning to transform non-profits both in the way they work as well as their relationships with constituents.